Using an Appropriate Domain Name

Whether yours is an offline business with an online presence or a pure online business, a website is imperative for earning money online. A very important and primary feature of any website is the domain name or the address of the website. Here we look at some of the important factors in choosing a domain name.

Adequate length & Proper Format

An over starched domain name can make it difficult to remember for the user hindering the process of earning money online. Try to keep the domain name as short as possible. Avoid characters like hyphens and comas. Also remember that although domain names ending with .com are more expensive than those ending with .net and .in, they are upper in search engine rankings and user minds. Hence barring cost considerations, it is better to go with a .com domain name.

Use of keywords

A keyword is a generic word which the user is most likely to type on a search engine. Some examples can be “MONEY”,”LAPTOP” etc. For earning money online, it is necessary that your domain name is as search engine friendly as possible. For this purpose, use as many keywords as possible in your domain name. For example, in case of a financial magazine instead of akashmagazin, you can use a domain name involving the word money as money issues .com.Users are more likely to search search for the word money then akash.

Stay clear of Trade Mark Infringents

The domain name should not include a trademarked word or line. For example, VIP is the trademark of VIP Industries. If you use vipbags.com that shall be a trademark infringement. If you think there is danger of trademark infringement, contact the office of Controller General of Patent Designs and Trademarks.

Be Aware of Your Rights

Once you purchase a domain name from registrar for a specified period, you have the right of exclusive use of that domain name. Also only you have the right to transfer or further sell that domain name. In case of company, ensure that only specified employee has access to the domain name registry. Go with a domain name registrar which allows you to lock your domain in entirety, for example it prohibits registration of moneyissues.net by some other if you have chosen moneyissues.com.

Expiry

The length of time for which the domain name is chosen depends upon the nature of business. An ongoing business will need longer time frame as it will economize on costs, facilitating earning money online and in case of new businesses, shorter durations might be used.

Renewal

Always remember the renewal dates by setting alarms in your calendar, planners etc. Although most registrars allow a grace period, its use is not advisable as it becomes contingent on anyone else not buying that domain name.

Domain name Registrar

It is better to go with reputed domain name registrars like bigdaddy, bigrock, net 4 etc which provide privacy features such as register password and lock in features. Also in case of new website, a registrar providing website building tools may be preferred .Depending upon all this, typical cost varies between Rs 1000 to Rs 10000.