Monetize your website through Google Ad Sense

To earn money online, you have launched your website. In order to generate traffic, you are taking full care of posting relevant and interesting content. However being a small business, getting advertisers seems like a herculean task. If this is the case, then Google Ad sense is just the right platform for you. Let us gave a look at some frequently asked questions as regards google ad sense.

What is google Ad Sense?

Google ad sense is a program run by Google Inc which connects advertisers with website publishers. Advertisers bid for advertising space and the advertisements of highest bidders are placed on approved webistes.These advertisements are based on the pay per click model, wherein for each user click, the advertiser pays Google Inc a specified amount determined through the bidding .This revenue is then shared with the given website helping the owner to earn money online.

How to apply?

The application process is simple in itself. Just log on to ‘www.google.com/ad sense’ and fill in all the required details as regards the website and the payee. It is important to remember that once a certain threshold is reached, cheques or electronic payments are released as per the payee information. Hence to earn money online, it is absolutely necessary to key in the correct payee details.

Getting Approval?

Well this is some sort of a black box. There are no objective guidelines laid down by google as regard the nature and content of the website which facilitates approval. However purely based on empirical user experience, certain practical guidelines can be inferred. Generally it has been seen that websites which have not completed 6 months are not approved .Another major reason for rejection is incomplete details at the time of application. Also each application is manually reviewed and hence content of the website, its relevance and ability to arouse user interest also plays a role. Also some users feel that the traffic generated b the website is somewhat important.

Terms of usage

You have full flexibility to determine the spaces where the advertisements should be placed in order to enhance user visibility. However the pay per click model should not be perceived as a shortcut to earn money online. The program policies of google strictly prohibit and proprietary algorithms are run to check user generated clicks either by the user himself or from sources induced by the user. The user cannot directly incentivize any user to click on the advertisements. Posting copyrighted material or pornographic content can result in the account getting banned. Also on a particular page the number of ad units is restricted to three and any change in advertisement code is strictly prohibited.

Having a google ad sense account is a valuable aid in earning money online but not a sure shot as is sometimes perceived to be. Complying with the terms of usage becomes extremely important.